Our proudest accomplishments are the problems our clients had that we helped turn into dominating success. See below for some of the more recent success stories.
Marketing Operations
As the effectiveness of the primary marketing channel for a top US telecommunications company began to erode, the company invested in a new online sales channel. While the number of sales leads generated by the new channel was significant, the order to installation ratio was only 30%, which compared [...]
Market Penetration
A regional multiple system operator serving primarily non-Metro communities, was struggling to grow its newly launched broadband service. Once launched, broadband penetration to basic customers would stall at between 5% - 10%. To grow revenue and profitability, penetration of customers with broadband had to increase significantly. Solution A [...]
Sales Channels
A top 10 broadband company had recently made home telephone service available to over 75% of its marketable footprint. Sales of the new offering were significantly lower than had been expected. To make this product line profitable, sales needed to be jump started. Solution The broadband company engaged [...]
Plan Name Development
One of the largest telecommunications companies in the United States decided to begin offering a residential TV service and needed to name the new service and pricing plans. Solution Traditionally, pricing plans in the industry incorporated terms like: “basic” “expanded” “limited” “preferred” “digital” These names did not clearly [...]
Online Channel Management
A major multiple system operator serving over 10 million homes, needed to quickly further expand its online sales channel to drive growth for its broadband service. Obstacles to growth included a highly complex legacy pricing structure, multiple URLs that were not being managed, and a complex online order [...]
Organization Design
After a number of successive leadership changes in a short period of time, a 30-year-old, national advocacy group headquartered in Washington, DC, was close to insolvency and its relevance as a champion for its constituents was being eroded by challenges from newer competing organizations. Solution The new appointed [...]