As the effectiveness of the primary marketing channel for a top US telecommunications company began to erode, the company invested in a new online sales channel. While the number of sales leads generated by the new channel was significant, the order to installation ratio was only 30%, which compared highly unfavorably to other in-bound channels, which were delivering a 70% installation [...]

A regional multiple system operator serving primarily non-Metro communities, was struggling to grow its newly launched broadband service.  Once launched, broadband penetration to basic customers would stall at between 5% - 10%.  To grow revenue and profitability, penetration of customers with broadband had to increase significantly. Solution A comprehensive analysis was conducted to identify the underlying reason behind the stalled [...]

A top 10 broadband company had recently made home telephone service available to over 75% of its marketable footprint.  Sales of the new offering were significantly lower than had been expected.  To make this product line profitable, sales needed to be jump started. Solution The broadband company engaged broadshark and a comprehensive analysis, reviewing product quality, competitiveness, operational readiness and [...]